Car Commercial Shot Types
Establishing & Environmental Shots
Used to set place, mood, and tone.
- Opening Shot with Title: Opens the scene, displays the title
- Establishing Shot: Opens the scene; shows landscape or city context.
- Aerial / Drone Shot: Reveals scale, environment, or route; dramatic context.
- Tracking Wide Shot: Shows car moving through environment — freedom and scale.
Hero & Product Shots
Showcase the car’s form, texture, and design identity.
- Hero Shot: The defining, iconic angle — full car, perfect lighting, centered composition.
- Front ¾ Shot: Classic beauty shot combining front and side lines.
- Profile / Side Tracking Shot: Highlights length, silhouette, and proportion.
- Low Angle Shot: Makes car look powerful, dominant, elegant.
- Top-Down / Bird’s-Eye Shot: Emphasizes geometry and environment integration.
- Rear ¾ Shot: Shows taillights, logo, brand signature.
- Reveal Shot: Unveils car from behind object, curtain, or light transition.
Detail & Texture Shots
Used to convey craftsmanship, luxury, and tactile quality.
- Macro Detail: Close-ups of stitching, textures, headlights, logo.
- Reflections / Surface Play: Movement of light across body panels; shows polish and material depth.
- Insert Shot: Specific control interface, button press, emblem close-up.
- Tracking Close-Up (Wheel / Grille): Suggests motion, precision, power.
Human Connection Shots
Bring emotion, lifestyle, and identity to the brand.
- Over-the-Shoulder (Interior): Connects driver perspective to environment.
- POV Shot (Driver View): Places viewer in control seat.
- Medium Shot (Driver): Shows concentration, emotion, satisfaction.
- Two-Shot (Driver + Passenger): Human relationship and lifestyle tone.
- Hand Detail / Interaction: Hands on wheel, shifting, opening door — tactile luxury.
- Reaction Close-Up: Emotional connection, confidence, calmness.
Motion & Energy Shots
Create dynamic rhythm and excitement.
- Lead Shot /Head-on Tracking Shot: Classic dynamic movement along road or curve ahead of the car
- Tracking Shot / Follow Car: Classic dynamic movement along road or curve behind the car.
- FPV Drone Chase: Fast, immersive perspective; cutting-edge energy.
- Pan / Whip Pan + Blur: Transition or reveal through blur.
- Push / Pull Dolly: Emotional intensity — entering or leaving the moment.
- Drift or Curve Shot: Emphasizes agility, grip, and control.
- Slow Motion Detail: Accentuates weight, precision, reflections.
- High-speed cornering with water splash /dirt spill: shows the car slicing dynamically through a wet curve, emphasizing traction control, power, and the vehicle’s mastery over challenging conditions.
- Overhead aerial pass-by: shows the car gliding smoothly beneath the camera’s high vantage point, highlighting its sleek design lines, motion symmetry, and integration within the surrounding landscape.
- Head-on tracking shot with car overtake: follows the vehicle approaching directly toward the camera before it veers and passes close by on one side, creating a thrilling sense of speed, proximity, and power.
- Surface Play Shot: focuses on the car’s tires interacting with the ground—kicking up dust, water, or gravel—to emphasize grip, texture, and the raw physical connection between vehicle and terrain.
Symbolic Shots
Used for rhythm, closure, or metaphor.
- Mirror / Reflection Shot: Duality, refinement, human reflection.
- Shadow / Silhouette Shot: Mystery, elegance.
- Light Transition / Flare Shot: Symbolic change of tone or act.
Unique Angle Shot
- Dutch Angle (Tilted Shot): Camera is tilted on its roll axis so the horizon is slanted
- Worm’s Eye View: Camera positioned very low, looking straight up
- Bird’s Eye View / Top-Down: Camera placed directly above the scene
- Overhead 45° (High Oblique): Camera above but angled slightly downward.
- Extreme Close-Up Angle: Focus on an unusual fragment (eye, hand, wheel).
- Reflection Angle: Filming via mirrors, water, glass, or metallic surfaces.
- Upside-Down Shot: Image inverted intentionally
- Over-the-Shoulder View: Taken from an atypical shoulder or behind-the-subject angle.
- Hidden / Obstructed Angle: Camera partially blocked by an object.
- Through-Object Angle: Camera peers through foreground frames (windows, fences, foliage).
- Diagonal Tracking Angle: Diagonal Tracking Angle
- Rear-View Angle: Camera captures the subject from behind, often walking or facing away.
- Kinetic Rotation Shot: The camera rotates 360° around its lens axis during movement.
- Split-Frame Angle: The frame is physically divided by architecture, mirrors, or masks.
- Tilt-Shift Miniature Angle: Shot mimics a model-scale world via shallow focus and downward tilt.
- Through-Glass Reflection Layer: Subject seen through multiple transparent layers (e.g., storefront glass + reflection of street).
- Rotational POV (Object Spin): Camera spins with a rotating object (wheel, coin, or dancer).
- Mirror-Double Angle: The subject is filmed beside or facing a reflective surface (mirror, window, puddle, chrome panel), capturing both the real and reflected image in one frame.
- Extreme Low-Angle Close-Up: Camera placed almost at ground level, very near the subject.
- Shadow-Only Angle: Camera focuses not on the subject, but on its shadow projected on a wall, floor, or surface.
Closing Shots
- Return Shot: Repeats or mirrors the opening angle for closure and symmetry.
- End Frame / Logo Shot: Static hero composition with brand tagline.