🚗 1. Performance Commercial

Focus: Speed, handling, precision, and power.
Style: Dynamic shots, fast cuts, engine sounds, often mountain roads or racetracks.
Goal: Show the thrill of driving.
Example: Porsche, BMW M, or Audi RS spots.
Shot types: Low angles, tracking shots, close-ups on tires and revving engine, FPV or drone chase.

 

🌄 2. Lifestyle / Emotional Commercial

Focus: The driver’s life, not the car itself.
Style: Narrative storytelling — family trip, young couple, freedom, dreams.
Goal: Associate the car with values (freedom, love, discovery, belonging).
Example: Subaru “Love” series, Toyota “Start Your Impossible.”
Shot types: Soft natural light, human close-ups, scenic wide shots.

 

🌆 3. Design / Aesthetic Commercial

Focus: Form, surfaces, color, craftsmanship, light reflections.
Style: Studio lighting, slow-motion, minimalist setting, often music-led.
Goal: Emphasize beauty and innovation.
Example: Mercedes EQ, Lexus design teasers, Polestar films.
Shot types: Macro detail, silhouette reveals, rotating platform, gradient lighting.

 

⚡ 4. Technology / Innovation Commercial

Focus: Electric powertrain, digital cockpit, safety systems, AI driving.
Style: Futuristic environments, motion graphics, voice-over explanations.
Goal: Build trust in new tech.
Example: Tesla Autopilot demos, BMW iDrive, Hyundai IONIQ series.
Shot types: UI overlays, 3D renders, transparent car models.

 

🏞️ 5. Adventure / Off-Road Commercial

Focus: Capability, durability, freedom to explore.
Style: Natural terrain, rugged conditions, drone panoramas.
Goal: Position the car as unstoppable.
Example: Land Rover, Jeep, Toyota Hilux.
Shot types: Mud splashes, slow-motion climbs, aerial tracking, wheel spin macro.

 

💼 6. Corporate / Brand Identity Film

Focus: Heritage, craftsmanship, innovation, future vision.
Style: Montage of historical footage and modern imagery.
Goal: Strengthen brand credibility.
Example: “The Power of Dreams” (Honda), “Vorsprung durch Technik” (Audi).

 

🧭 7. Urban / Everyday Life Commercial

Focus: Practicality, efficiency, comfort, city navigation.
Style: Light rhythm, everyday scenes, upbeat music.
Goal: Relate to daily users and ease of use.
Example: VW Golf, Toyota Yaris, Renault Clio.
Shot types: Parallel tracking through streets, parking maneuvers, interior POVs.

 

💨 8. Cinematic / Concept Commercial

Focus: Mood and atmosphere rather than product.
Style: Art-film aesthetics, tone-on-tone color, metaphorical storytelling.
Goal: Build emotional identity and viral appeal.
Example: Zeekr, Polestar, Genesis, or concept-car teasers.
Shot types: Drone lifts, mist, reflections, symmetrical compositions, heartbeat sound design.

 

🎭 9. Humor / Character Commercial

Focus: Entertainment, memorability, or breaking conventions.
Style: Comedic timing, unexpected twists, exaggerated situations.
Goal: Make the brand relatable and shareable.
Example: Kia “Hamsters,” VW “The Force,” Toyota “Swagger Wagon.”
Shot types: Close-ups for reaction shots, rhythm cuts for punchlines, ironic slow-motion.

 

🏁 10. Comparison / Feature Demonstration Commercial

Focus: Show one specific advantage — fuel economy, cargo space, safety, or tech.
Style: Side-by-side comparisons, on-screen data, visual metaphors (e.g., “stops shorter than…”).
Goal: Build rational trust and purchase confidence.
Example: Volvo safety demos, Ford towing tests, Toyota hybrid efficiency ads.
Shot types: Split screens, studio tests, precise controlled environments.